Butchers
Using meat is an obvious subject that will be controversial and raise a debate between many groups of people. I think that the fact that these images are so gruesome and graphic is what makes them so striking and intriguing. I decided to overly saturate the images as to give them more of a focus on the blood and carcass rather than the surrounding walls.
Using a flash also highlights the oily look they seem to have and gives the illusion of a 'rubber-like' texture. I plan to include these and the images alongside text about veganism - almost juxtaposing and contradicting one another.
Jana Sterbak: 1987
Attracted national controversy when it was shown in the National Gallery of Canada - Ottawa. The dress was made from 50 pounds of raw flank steaks, sewn together, and hung on a hanger. The work is a contrast between vanity and bodily decomposition, and cost around $280 to create.
Vanitas - a category of art showing death and decay. the work uses non-traditional materials, a trend in 20th century art. It is said to 'stand in the Surrealist tradition of the uncanny, of the infrome, disturbing the distinctions, by which we categorise experience.'
Salvador Dali created 'Seafood outfits', creating a lobster bikini, at The Dream of Venus pavilion at the 1939 World's Fair. For The Undertones' 1983 album, All Wrapped Up, a woman is shown wearing cuts of meat held together by plastic wrap. In 2010, Lady Gaga attended an awards show wearing a meat dress similar to Sterbak's.
I wanted to create a typography piece that would leave the viewer feeling quite disgusted and maybe intrigued. I originally thought about using the bones left from chicken wings, and showing the whole process of eating to the bone. However, I came across Luca Uboldi's typeface - TBONE, who uses the same principle. I think this typeface is really eye-catching and interesting.
I think I will explore a lot of photography. Seeing how food changes over time, and how we eat. I think it would be really interesting to see different eating habits - Oreos? milk before or after cereal? things like that.
I think photographing the process of creating my typeface will not only be good documentation but also could produce another nice series of outcomes.
Slogans
KFC:
- Finger-lickin' good
- There's Fast Food... Then There's KFC!
McDonalds:
- I'm lovin' it
- Look for the Golden Arches!
Kit Kat:
- Have a Break, Have a Kit Kat!
Heinz:
- Beanz Meanz Heinz
Skittle:
- Taste the Rainbow
Rice Krispies:
- Snap! Crackle! Pop!
Tesco:
- Every Little Helps
Sainsbury's:
- Try Something New Today
- Live Well For Less
Asda:
- Saving You Money Everyday
Waitrose:
- Everyone Deserves Quality Food
Marks and Spencers:
- Spend it Well
Questions that could be useful:
Is Plastic the Future of food?
We eat micro plastics and don't even realise it
Will Food be Printed in the Future?
Ethics behind consumption and eating
Food Packaging
Cellulose mesh tubes for fruit and vegetable packaging is an alternative to plastic.
Are you still counting your calories?
Terry Barber juxtaposes makeup looks with everyday things, such as bacon, eggs, butter, etc. His instagram page serves as a reminder that beauty is not to be taken to seriously and that it should be fun and immersive.
Food commercials
My grandparents are Spanish and so I spend most of my holidays in Spain, and watch a lot of Spanish tv when I am with them. Since a young age I've always eaten bread from the company BIMBO, and I noticed that they had a new commercial, highlighting their Bimbo Rapiditas. This pop art food on film commercial and recipe video involves food styling from Anna Keville Joycee and stop motion animation technology.
I really like the use of repetition in these stills from the commercial, and I plan on using this type of technique in my own work.
At the end of the commercial there are three videos playing side by side, showing three different types of people eating these rapiditas. This again goes to my idea about seeing how different people eat the same food. One wraps the bread as if it were a burrito, the others wrap it as if it were a taco or sandwich
https://www.behance.net/gallery/73076751/Rapiditas-Film
29th November 2018
Slogan: Wherever, Whenever, However
Claes Oldenburg - Museum of Modern Art, NYC
Food Burger is a giant-sized sculpture of a hamburger made from canvas and foam rubber during the Pop Art era. Oldenburg (b. 1929) created larger scale sculptures of everyday food items in an attempt to match the gigantic scale of luxury merchandise which was sold in Manhattan during the 60's. His wife sewed and assembled this soft and larger from - which ridiculed established notions of consumption and good taste. I think this sculpture is a representation of the relationship we share between cultural produce and the modern industry.