Simple design
Everyone knows McDonald's for its infamous Golden Arches, red and yellow colour scheme and of course Ronald McDonald.
The Golden Arches are the most recognisable symbol of McDonald's. Originally, real arches were part of the restaurant design and architecture. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". They are widely regarded to be one of the most recognizable logos in the world.
The red and yellow colour scheme is also a tactical advertising element. The feeling that the colours emit are usually related to the fast food industry. The colour red triggers stimulation, appetite, hunger and attention (much like in Spanish bull fighting, the red cloth stimulates the animal). The colour yellow triggers feelings of happiness and friendliness. Combining both these colours we think of speed and quickness. The notion of you go in, you eat and out again, all in a short space of time.
The colour yellow is also very visible in any weather condition as so can be visible from a far distance in any condition. Commonly, when inside any Macies the interior space is commonly green. The colour green elicits the feelings of nature and calmness. Once inside, its no longer about rushing for a quick snack, you can relax and get comfortable. (i.e. Starbucks)
Parody advertisements are fake advertisements usually for a non-existent product. It is used as a way of ridiculing or drawing negative attention towards a real advertisement.
This is a spoof for a perfume ad (The Signature Collection) by Leo Burnett London. They have taken the inspiration from the ludicrous world of perfume advertising to promote the new high-end burger known aa the Signature Collection. The ad is titled 'Love Affair.'
At the start, the ad seems to follow a typical perfume commercial tale between two lovers, with flowing hair and wind. But, unfortunately for the man, the woman is actually in love with her new Burger. By using this humorous twist on luxury perfume advertising the campaign highlights the eliteness of the burger.
McDonald's has an extensive advertising campaign, spanning across various media platforms (i.e. TV, radio, newspaper ads, sponsoring sporting events) as well as a significant use of billboards and signs.
I'm lovin' it is the current campaign brand for McDonalds, with a diverse audience.
I came across this on twitter. I think this way mobile advertising is really clever. Using phones to create specific food items is really well created. I really like how you can easily identify what is what in each poster.
This campaign also has very minimal wording, and so you can focus completely on the 'food'. It is also really effective, as it it clear that it is about the mobile app. Again, the typical predominant red and yellow colour scheme has been used throughout, making this a campaign instantly recognisable.
Titled “Say No More”, the idea is that McDonald’s offerings are so immediately and globally recognisable – right now there are 36,000 branches of McDonald’s spread across 101 countries, which seems simultaneously oddly low and still absolutely absurd – that even viewed through the squinty gauze of paint, you’ll know exactly what you’re looking at.